Eternity Bridal and Boutique
Words Cannot Describe.

About Us

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About us: bridal shop

​​Eternity Bridal & Boutique Potsdam was formally The Carol Lee Shoppe​ which is the oldest bridal shoppe in St. Lawrence county, New York. The business has been in existence for over 30 years and was recently purchased in July of 2015 and has been under new ownership since. What makes us different from other bridal shops? We offer an exceptional customer experience in working with our team! We also aim to carry unique dresses that our competition would not carry, with an emphasis on plus size wedding dresses in Potsdam. We specialize in tuxedos, bridal dresses, wedding dresses, bridesmaid dresses, mother of the bride dresses, prom, homecoming and winter ball dresses. We serve the communities of Potsdam, Canton, Massena, Waddington, Ogdensburg with all towns in St. Lawrence, Franklin, Clinton counties as well as Upstate New York and The North Country. We welcome our Canadian neighbors from Ottawa and Montreal to come in and take a look! We look forward to serving you!



We can be reached via :
Phone: (315) 265-4426
​Facebook: www.facebook.com/Eternitybb
Instagram: eternitybridal1
Pinterest: @eternitybridal1
Twitter: @EternityBridal1