Wedding Dresses
Veteran Owned Business
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Eternity Bridal and Boutique
28 Plattsburgh Plaza Plattsburgh, NY 12901 US
Phone: 518-566-4454 Website:

Eternity Bridal and Boutique

Something Different, Something Better.

Eternity Bridal and Boutique
145 Market St. #12 Potsdam, NY 13676 US
Phone: 315-265-4426 Website:
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Eternity Bridal and Boutique bridal shop in Plattsburgh and Potsdam NY specializes in formal wear such as wedding dresses and gowns, plus size wedding dresses and gowns, bridesmaid dresses, tuxedo rentals, prom dresses, special occasion dresses, and mother dresses.


Shopping for a wedding dress can be overwhelming. While some brides launch the process with their dream dress in mind, finding 'the one' is still a challenge. We've compiled some of our best tips and tricks for narrowing down your wedding dress selections. Finding a bridal dress is about personal style and trends, whether they are cheap wedding dresses or expensive, it’s your big day, so make sure to have fun and never settle.


Wedding dress shopping starts with the silhouette. One of the most popular styles is the ball gowns, which has a full skirt, fitted bodice and a cinched waist. This style will define your waist and highlight your bust. If you’re looking to create a little extra curve, try the plus size wedding dresses to give your style even more drama.

If you’re looking to elongate your figure, a mermaid style dress is just the ticket. This design has a tapered skirt that flares out above the knee, to lengthen their figure. Also, An empire waist gown can also create the illusion of longer legs.

If you’re a fan of clean lines, long sleeve wedding dresses will give you a chic minimalist style that you’ll love. The straight cut adds even more length to your figure. If you’re looking to highlight your hips, there are two fabulous cuts you should try: the trumpet style, which is fitted below the knee, and drop waist style wedding dresses, which shows off your waist and hip area.

The most coveted of all silhouettes is the A-line. The fitted bodice will showcase your waist to perfection and the skirt will flow softly in an A-shape from your hips. This classic look makes this a classic go-to cut for wedding dresses.


On your wedding day, a majority of the photos will be taken from the waist up, making the neckline of your bridal dress the star of the show. A strapless, corset bodice is the most popular because it is so versatile. If you have a fuller bust, a simple bodice with a structured off-the-shoulder neckline is a good place to start. If you have a smaller bust, you can look for an embellished bodice or a sweetheart neckline to give it more emphasis. Also, a square or scoop neckline looks great on everyone.

As for the hemline, it's all about personal preference. Brides who want to show off their legs can try short wedding dresses, and if you’re excited about showing off your shoulders, try a halter neckline. More conservative brides can go for a wedding dress with an illusion neckline.


One of the most fun things to focus on, are the details on your wedding dress. These fabulous accents will usually depend on the theme of your wedding. If you're having a vintage theme wedding, your wedding gown could feature delicate lace detailing and cap sleeves. Unique elements like a colored sash is perfect for a modern wedding. For a bohemian wedding, a dress with ruffle accents and a flowing skirt can give you a signature relaxed feel. A cocktail style wedding is the perfect time to slip into a figure hugging gown with a deep V-neck.

Another aspect to consider is your wedding venue. A ballroom wedding goes perfectly with a dramatic floor-length wedding gown and a long train, while a knee-length gown with flowing ruffle detailing is better for an outdoor or beach wedding,such as the beach wedding dresses. Garden weddings are perfect for wedding dresses with whimsical details like tulle or lace overlays.

Always remember not to go overboard with the embellishments. It’s important not to overwhelm your figure, and if you’re looking to create more curves, look for a dress with heavy draping to exaggerate your shape. Also, asymmetrical pleating and heavier embellishments are fun details for any bride who wants to give her look a modern twist.


Bridal collections on the runway have been an eclectic mix over the past few seasons. Highly embellished and off shoulder looks have been very popular, while other brides have been opting for sleek and minimalist wedding dresses.

As for color, not only are brides saying goodbye to the traditional white dress and hello to blush colors, runway styles are also showing hints of blue, gray, and mint. Tulle has been a consistent winner for fabric, as brides are in love with romantic, light-as-air tulle skirts.

Crop tops or two-piece ensembles continue to be popular and add a modern aesthetic to your wedding. Lastly, a major trend that's showing no signs of slowing down is the 1930s-inspired wedding dress. This elegant style features a sheath skirt, draped details, delicate embellished sleeves, and plenty of sparkle. ​

Say Yes to Your Dress at our Bridal Shops on Plattsburgh and Potsdam!

Be prepared to have the most fun and comfortable wedding and prom shopping experience! Serving Potsdam, Massena, Canton, Plattsburgh, Burlington, VT, Lake Placid, Montreal, Watertown and all cities in between!